Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Skip to content Skip to footer

Google Apple revenue sharing

Google Apple revenue sharing

Fresh Details Emerge Regarding Google’s Payments to Apple Amid Monopoly Trial

During the ongoing trial in the United States, where Google faces monopoly allegations, new information regarding the tech giant’s payments to secure its position as a preferred search engine has surfaced.

An expert witness testifying on Google’s behalf disclosed that the company directs 36% of its advertising revenue from Apple’s Safari web browser to Apple itself. This revelation sheds light on the pivotal relationship between the two tech giants, a central point of contention in the monopoly case.

Prosecutors argue that the business dealings between Google and Apple have unfairly restricted competition in the tech industry.

According to Bloomberg, Google’s lead attorney reportedly reacted with visible discomfort when the precise percentage of advertising revenue shared with Apple was unveiled.

Google has consistently asserted its dominance in online search results by offering a superior product.

The high-stakes trial began in September, which has Google defending itself against the US Department of Justice. Much of the proceedings have been kept confidential to protect trade secrets, but specific details have come to light.

Overall, Google has reportedly paid over $26 billion to various companies, including Apple, Samsung, and Mozilla, to secure its position as the default search engine. Wall Street analysts estimate that Apple alone received more than $18 billion from these payments.

University of Chicago professor Kevin Murphy, who disclosed the portion of advertising revenue Google allocates to Apple from Safari traffic, argued that these substantial payments by Google and its parent company, Alphabet, underscore the fierce competition in the market. This aligns with one of Google’s key arguments.

The trial is anticipated to conclude in the coming days, following testimonies from numerous witnesses, including Alphabet CEO Sundar Pichai and Microsoft CEO Satya Nadella.

The US Department of Justice prosecutors are pursuing severe penalties, including ending anti-competitive practices. A ruling against Google could have far-reaching implications for the tech industry, even if it falls short of breaking up the company.

Judge Amit Mehta, presiding over the case, is not expected to issue a verdict until early next year.

For more tech news and insights, visit Rwanda Tech News, and explore similar topics and trends in the world of technology.

admin
Author: admin

Sign Up to Our Newsletter

Be the first to know the latest updates